Kneko Burney on “SIZE MATTERS” talks about digital branding, and how important it is to have a digital branding online, no matter what business you are operating. Your web presence determines a great deal of your business identity and the utilization of technology in this day and age will be crucial when dealing with your competitors. She provides extensive details of how to utilize digital platforms, like social media, and methods to make sure that your online identity and interpersonal business identity are the same. No matter the size of your business, understanding how to use the internet to serve your target market customers in the best possible way to grow your business. In short: “Who Are You?”, “Who Are Your Ideal Customers?”, “Who Are Your Competitors?”, and “How Are You Different?”.