Millennials Rock – Instagram

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Everyone seems to be talking about Millennials today and that is why we started Millenials Rock! It’s not just because they are the largest generation by population size – though that certainly doesn’t hurt.

Millennials Rock! focuses on the fascination with Millennials – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them.

But beyond their size, what is it about this generation that has everyone so captivated? It’s their unique sense of self (for lack of a better word), their surprisingly optimistic outlook on life (despite the harsh economic realities they face), and their less than traditional approach to life stages.

So, with all of this attention focused through Millennials Rock!, why do we have a hard time understanding them? This disconnect is most evident in how companies today market to Millennials.

Many brands continue to push traditional life markers such as getting married, buying a home and starting a family, because that’s what drove older generations’ purchasing habits.

According to a recent CEB Iconoculture report, “Inside the Millennial Mind,” these brands are completely missing the point. Millennials are buying, they’re just buying differently – and, more importantly, they aren’t going to change any time soon.

Join Millennials Rock! host Erika Frantzve for exciting new segments on the Wake Up America Media Network.

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