Eliances TV – Sudz Club

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Eliance TV

David Cogan, founder of ELIANCES, reviews local Arizona entrepreneurs and business owners, alongside his guest co-hosts and fellow entrepreneurs Kevin Berk and Donald Hannah.

In this Eliances Roundtable TV episode, the newly founded company Sudz Club is analyzed in terms of their business strategies, product quality, outreach consumer programs, and exclusive business agreement with Arizona State University.

Bare Necessities, a college delivery service providing students with necessary toiletries such as toothpaste, shampoo and conditioner, is launching at ASU for the upcoming fall semester.

Founder Lou Cesario came up with the idea when a friend forgot to buy shampoo at the store. “Why can’t we have these sorts of things delivered to us?” Cesario says of his inspiration. “They are needs that apply to everyone … It would be a great service for college students, especially freshman, because they come in not knowing what to expect.”

At $24.99, each bag has a guaranteed value of $60 of product that includes random promotional products from sponsors outside of ASU. Several distribution companies have expressed interest in working with Bare Necessities and plan to offer special promotional packages as well.

The two-month-old company earned its start-up funding through the ASU Edson Student Entrepreneur Initiative, an annual event that provides grant funding to a number of ASU start-ups. Proposals go through five rounds of judging until the top 50 are selected to receive funding and resources.

“Out of 400, we placed in the top 50,” says Cesario, “and that opened a lot of doors for us not only at ASU but other universities.” Bare Necessities is planning to launch by having its packages already waiting in the dorm rooms for arriving students. “Our goal is to become habitual as a product and a service that remains with the student for all four years,” he says.

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